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How Two Millennial Women Disrupted The Bridal Industry And Landed Serena Williams As Investor Floravere, a direct-to-consumer wedding dress company, is the brainchild of Molly Kang and Denise Jin, two friends who set out together to disrupt the traditional bridal industry and quickly brought on board Serena Williams' Serena Ventures as well as Felicis Ventures as investors.
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